Bank Talk: The Underbanked Spend $45 Billion Per Year

July 3, 2012 at 3:05 pm

Here’s a new post from Bank Talk today about how much the underbanked spend each year on financial services. As noted at the end of the post, these findings represent a big opportunity to provide financial services to this market.

The Unbanked Spend

July 02nd, 2012
According to Core Innovation Capital, the under-banked spend $45 billion every year on financial services. Those “spends” include:


  • Mortgage loans: $9 billion
  • Retail payday lending: $4.5 billion
  • Internet payday lending: $3 billion
  • Pawn Shop: $3 billion
  • Auto title loans: $1.25 billion
  • Refund anticipation loans: $500K
  • Rent-to-own: $5 billion
  • Overdrafts: $7 billion
  • Credit cards: $2 billion


  • Check cashing: $2 billion
  • Credit score services: $1 billion
  • Remittances: $2.5 billion
  • In-store bill pay: $1.9 billion
  • GPR prepaid: $1 billion
  • Payroll prepaid: $1 billion
  • Checking accounts (not overdrafts): $1 billion

One insight that should be readily gleaned from these sales figures is that there is a substantial opportunity to offer services to this sector. These consumers are buying financial products. Moreover, new entrants should be able to get a cut at a lot of producer surplus. Of course, it is only a win-win if new entrants find a way to create something with pricing that gives consumers better value. We don’t want to see more internet payday lending.

Entry filed under: Uncategorized.

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