Triangle Company Innovates New Way to Distribute Wholesale Fresh Foods

July 24, 2012 at 3:05 pm 1 comment

The start-up small business Mint Market is launching an online marketplace on July 29th to help connect farmers and chefs in the Triangle.  The marketplace will offer farmers a central online database where they can freely market their goods to local chefs.  Chefs in turn will have a one stop website where they can see and order available local produce even before the farmer harvests it.

This set distribution system could be a great aid to local farmers. Due to a set schedule that will process the sale before the farmer harvests the product, farmers will be able to minimize their losses.  The test farmers also report that this system saves them a lot of time and administrative stress as they no longer need to call chefs individually to pitch products or track down payments.

There are benefits for the chef’s to use Mint Market as well.  Currently, chefs that want to offer local food at their restaurants are forced to call individual farms to check on what crops are being harvested and place separate orders with each farm.  Mint Market will make it easier for chef’s to order from local farmers by providing a central and updated database of available local produce where chefs can order from multiple participating farms at one time.

Mint Market is a great example of a new innovation from a start-up small business that could be used to help bring more local and healthy foods into new markets.  One of the major issues facing our healthy food network is trying to get the demand for produce to meet the harvested supply.  By ensuring that the product is sold before it is harvested, farmers and retailers could more accurately meet the demand for their product and minimize their losses, making the market more commercially viable.

Entry filed under: Healthy Foods.

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1 Comment

  • 1. Devin  |  July 24, 2012 at 4:12 pm

    Im glad this is being exposed in the triangle so more people can become aware of healthy foods and its movement in America. It’s also great that the chef’s are reaping the benefits as well as farmers and retailers cutting their losses and can now gain a better connection with one another. This is a great blog very informative.


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