This Saturday (11/24) is Small Business Saturday

November 20, 2012 at 9:00 am

This Saturday, November 24, is Small Business Saturday— a shopping holiday started and promoted by American Express in between the traditional Black Friday and, now, Cyber Monday. Nationally, 80 percent of the businesses that are planning to participate expect a year-over-year boost in sales. The News & Observer reports that many small businesses in the triangle area are also gearing up for big sales.

Not only does Small Business Saturday mean promotion for small businesses, but it also means assistance from American Express with marketing through a variety of means, including social media. And as a further incentive for consumers, American Express card holders will get a $25 credit if they spend at least $25 at a small business.

The News & Observer highlights the role that small businesses play in the economy:

“If the county is going to recover at a faster pace, it is going to do so because of the success of small business owners,” Krugman [American Express spokesperson] said. “If they are successful, they will expand. They will create more jobs, and everyone benefits from that.”

Smaller retailers return a total of 51.1 percent of revenue to the local economy, while national chains, such as Barnes & Noble and Target, return an average of 13.6 percent of revenue within the market that hosts the store, according to an impact study by Civic Economics of Austin, Texas. The research firm compared the economic impacts of independent, locally owned businesses in Raleigh with major national chains.

The Small Business Saturday website allows you to search for participating businesses in your area. Durham’s Sustain-a-Bull campaign will also be promoting local businesses and special deals on its website. The Shop Local Raleigh holiday campaign will also be promoting local businesses and will also have a local holiday shopping guide.
So, in the midst of getting your big ticket deals on Black Friday and Cyber Monday, take some time out to get to know and support the small businesses in your area. Small businesses are are job creators, as well as community and wealth builders in so many communities across North Carolina and across the country. Efforts like Small Business Saturday get away from all the political rhetoric and get to the real work of uplifting and supporting these vital local economic engines.



Entry filed under: Economic Development, Economy, Jobs & Employment, Small Business. Tags: , , , .

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